We take you there

Through our network, we have been successful in getting products tested and placed in major retail chains such as Lowes, Walmart, Home Depot and more.

With over 20 years of experience in product management, product development and retail sales and marketing as an Independent Manufacturer Sales Rep. CRA Sales can take your products to places you've always wanted. We can help get your products placed in any market.

Our lines have included category leaders from around the globe working with us to place their world-class brands. Our customers work with us to achieve rapid introduction, professional meetings and structured follow up.

Licensing

Planning

Packaging

Pricing

Distribution

Customer Traget

Selling to large retail chains requires a tremendous amount of preparation in order to meet and exceed requirements put on a potential vendor. CRA Sales offers you the marketing direction necessary to create and present outstanding products to the marketplace.

At your service

Wholesale Marketing

Selling to retail chains is still the largest revenue-producing aspect of retail commerce

Thoughtful Professional

Helpful, clued-in, supportive, engaged and relevant in bulding relationships

Retail-Ready

We have successfully marketed all of our lines into the retail segment

Client-Centric

We believe our clients' success is the truest measure of our own

Strategic execution

To succeed, a marketing strategy must be realistic, multi-faceted, and consistently implemented

Cohesive collaboration

Trust, teamwork, communication and respect are keys to effective working relationships

Strong team, stellar results

We are a team of seasoned Sales and Marketing professionals with extensive experience in the merchandising industry. We specialize in working with major retailers like Home Depot, Lowe's, Walmart, Tractor Supply Company and others. Our deep expertise and strong relationships give us the ability to provide you with direct access to these key markets.

Chris Rohlen

Chris has over 25 years experience in Consumer Products Sales and Marketing and Product Development. Chris specializes in Lawn and Garden, Seasonal Fireplace and Outdoor Power Equipment. Former VP Sales Distribution Synergies and National Sales Manager Shakespeare. Chris has extensive sales experience with the home improvement and mass retail channels.

Mike Masingill

Mike has over 40 years of Consumer Product Sales and Marketing experience. Mike has specialized over the years in the Hardware/ Home Improvement Industry. He has a successful track record in Lawn and Garden, Outdoor Power Equipment, Hardware, Sporting Goods, and Toys.

Tim Reicher

Tim has 30 years of Sales experience in toys, sporting goods, consumer electronics, lawn and garden. Tim has specialized in the mass market accounts with experience working with mass retailers such as Target, Sears/Kmart, Walmart, Sam's Club, Kohl's, Shopko and Meijer.

Josh Reicher

Josh is a 30 year veteran in the professional sales and marketing business. Josh is experienced in toys, sporting goods, consumer electronics, lawn and garden product categories. He has a proven track record in extensive sales experience working with Mass market accounts such as Target, Menards, Best Buy, Walmart, and Mid States.

Laurie Beard

Laurie has over 25 years of experience in sales and admin support in the hardware / home improvement industry. She has comprehensive knowledge of sales, merchandising, and reporting for Home Depot and Lowe’s.

Marilyn Chastain

Marilyn has over 35 years of experience in sales and admin support in the home improvement industry and reporting for Home Depot, Walmart, Tractor Supply Company, and Lowe’s.

Julie Kaminsky

Julie has over 20 years of experience in sales and admin support in the home improvement industry and reporting for Menards, Walmart, Best Buy and Target.

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Take your product to the next level